Case study: ACTIS360°: Websites and digital marketing

Web Design

FireRiskAssessments.com Website design, SEO, CRO, Social Media, and Google Ads: ACTISmedia were approached to lower Google advertising costs, and redesign the website, all while maintaining levels of sales.

“We went one step further to help FRA… we completely revamped their Google Ads campaigns resulting in lower costs, more reach, and more sales. Furthermore, we were asked to create for them a brand new website.” Andrew Elliott – MD of ACTISmedia.

Great website design and Lowering Google Ads spend while maintaining sales leads.

Fire Risk Assessments are a great client to partner with. We have been privileged to work alongside their team and help them bring their digital media buying under control. We achieved this by completely revamping their ads campaigns… lowering costs while simultaneously increasing their profile online.

The good news for ACTISmedia is that they soon invited us to recreate their website, which we did, from the ground up.

Nobis Restaurant Furniture

Full website design, and digital marketing support for over 5 years!

Our Google Ads campaigns are always built from scratch!

We also control our campaigns manually, this ensures we know EXACTLY what is happening and why. The campaigns we inherited were riddled with errors and automations which were not helping our client, on the contrary, they were convoluted to manage and resulted in higher costs.

See our Google Ads offers

WE REWORK CAMPAIGNS

This ensures we get the highest quality score possible – lowering costs to our clients.

WE SIMIPLIFY CAMPAIGNS

This means our clients (and ourselves) can readily understand what is happening.

WE USE GOOGLE’S MACHINE LEARNING

We leverage Google’s Dynamic Machine Learning (or AI learning) to help our clients benefit from effective campaigns when compared directly with their industry.

WE MONITOR THE CAMPAIGNS CLOSELY

Staying so close to a campaign and simplifying them means our client can easily pause and restart a specific campaign themselves… why pay an agency for the simple tasks!

What did FRA need?

“We were asked to lower their costs while maintaining the current level of online leads.” Andrew Elliott (M.D.)

Here are just some of their requirements…

Review their Ads campaigns
We spent a few weeks going over every nook and cranny of their campaigns, we found a lot of room for improvement (and sadly a lot of errors).

To understand
Regular PPCreports from agencies aren’t helpful if they are not understood, we therefore, took the time to explain what we found and what needed to be done.

First things first we improved their campaigns
The first thing to do was to stop haemorrhaging cash. We fixed errors and cleaned-up the campaigns. This allowed for a greater understanding of how PPC works.

We simplified the campaigns
We then completely rebuilt key aspects of the campaigns from the ground-up, resulting in smaller campaigns, less costly campaign’s, but with higher leads – a win win!

We were then asked to redesign their main website…

Simplifying the message
The first task was to break down the target markets and to refine the content to make it bespoke for each.

Redesign the look & feel
Making FRA stand out from among the crowd was important to us… we opted for a bright and fresh approach, not the same tired ‘informative’ way, but, one which is inviting.

Keyword research
Ensuring all titles, cornerstone content and images reflected what people actually searched for was key to making this site work well.

Building a Google Ads campaign around the new content
Once we knew what people searched for and we had a new website we targeted the Google Ads campaign. The result, more success!

More great reasons as to why Nobis Furniture have benefited from our services…

Easy to use for customers

Making the website very easy to use for customers is essential and providing the right levels of support and information has helped boost enquiries.

Integrating Reviews

Integrating reviews to Google searches and the website is a must providing positive signals for peace of mind to prospective customers.

Excellent contact forms

We have created an automated enquiry system which logs all enquiries (we don’t want to lose any do we?) … each enquiry is tracked through Analytics.

Positive trends across the board

Google Analytics has recorded positive trends throughout all aspects of the website and paid adverts… we monitor minute details to ensure we can make incremental percentage improvements right across the board.

Keeping our client ahead.

Our aim is to always remain alongside our clients and we’ve been fortunate in Fire Risk Assessments to have a client who wants the very best from the web. This has meant we have been frequently challenged to continually improve the websites, finding ways to make them really easy to use for their customers.

We’ve implemented official customer review services, intelligent Live Chat Support, administration improvements and more.