Case Study: Websites and Digital Marketing

Services Provided: Website Design, SEO, CRO, Social Media, Google Ads

Challenge: Lower Google advertising costs and redesign the website while sustaining sales levels.

Solution: ACTISmedia took on the challenge to overhaul FireRiskAssessments.com’s Google Ads campaigns, achieving lower costs, increased reach, and boosted sales. Additionally, we embarked on creating a brand-new website for them.

“We went one step further to help FRA… we completely revamped their Google Ads campaigns resulting in lower costs, more reach, and more sales. Furthermore, we were asked to create for them a brand new website.” – Andrew Elliott, Managing Director of ACTISmedia.

We’re thrilled to have delivered exceptional website design and cost-effective Google Ads management without sacrificing sales leads.

Our collaboration with Fire Risk Assessments has been incredibly rewarding. Through close teamwork, we successfully optimized their digital media buying strategies. With a comprehensive overhaul of their ads campaigns, we not only slashed costs but also enhanced their online visibility.

The success of these initiatives paved the way for an exciting opportunity for ACTISmedia. We were tasked with completely revamping their website, a challenge we eagerly accepted and tackled from the ground up.

Visit the website

Nobis Restaurant Furniture

Full website design, and digital marketing support for over 5 years!

Our approach to Google Ads campaigns is hands-on and tailored from the ground up!

We believe in manual control of our campaigns, ensuring complete transparency and understanding of every action. The campaigns we inherited were plagued with errors and unnecessary automations that only complicated matters for our clients, leading to increased costs rather than efficiencies.

See our Google Ads offers

We meticulously rework campaigns to ensure the highest possible quality score, ultimately reducing costs for our clients.

We streamline campaigns to ensure simplicity, enabling both our clients and ourselves to easily understand what is happening.

We harness the power of Google’s Dynamic Machine Learning, also known as AI learning, to optimize campaigns for our clients. By directly comparing their performance within their industry, we ensure effective results.

We closely monitor campaigns, ensuring simplicity for our clients. This allows them to easily pause and restart specific campaigns themselves, saving on agency fees for simple tasks.

THE OBJECTIVES OF FIRE RISK ASSESSMENTS.

When FRA approached us, their primary goal was to gain a deeper insight into the performance of their Google Ads campaigns. They aimed to utilize this information to allocate their budget more effectively and to enhance their understanding of how their business generates online leads.

What did FRA need?

“We were tasked with reducing their costs while maintaining the current level of online leads.”

Here are some of their requirements:

Review their Ads campaigns: We meticulously examined every detail of their campaigns, identifying numerous areas for improvement and rectifying existing errors.
To understand: Traditional PPC reports can be confusing if not properly understood. Therefore, we took the time to explain our findings and recommended actions in a clear and comprehensible manner.
Improving their campaigns: Our initial focus was on stemming unnecessary expenditures. By addressing errors and streamlining the campaigns, we gained a clearer insight into the workings of PPC.
Simplifying the campaigns: We undertook a complete overhaul of key campaign components, reconstructing them from scratch. This resulted in smaller, more cost-effective campaigns that generated higher leads – a win-win solution!

We were then tasked with redesigning their main website…

Simplifying the message: Our first step involved dissecting the target markets and refining the content to tailor it for each audience.
Redesigning the look & feel: Setting Fire Risk Assessments apart from the competition was a priority. We opted for a vibrant and modern approach, steering away from the conventional ‘informative’ style to create an inviting user experience.
Keyword research: It was crucial to ensure that all titles, cornerstone content, and images aligned with actual search queries. This optimization was essential for the site’s performance.
Building a Google Ads campaign around the new content: Armed with insights into user search behavior and armed with a revamped website, we tailored a Google Ads campaign accordingly. The outcome? Greater success and improved results!

More great reasons as to why Nobis Furniture have benefited from our services…

Customer-friendly design

Ensuring that the website is incredibly user-friendly is paramount. By offering adequate support and information, we’ve significantly boosted enquiries.

Incorporating Reviews

Integrating reviews into Google searches and the website is essential, providing positive signals that offer peace of mind to prospective customers.

Outstanding Automated Contact Forms

We’ve developed an automated enquiry system that ensures all enquiries are logged meticulously to avoid any loss. Each enquiry is meticulously tracked through Analytics for comprehensive monitoring.

Enhancing Trends Across the Board

Google Analytics has consistently shown positive trends across all facets of the website and paid adverts. We meticulously monitor minute details to facilitate incremental percentage improvements across the entire spectrum.

Staying Ahead with Our Clients

Our goal is to consistently stay at the forefront with our clients, and with Fire Risk Assessments, we’re fortunate to have a client who demands excellence from their online presence. This has driven us to continuously enhance their websites, striving to make them exceptionally user-friendly for their customers.

We’ve introduced official customer review services, intelligent Live Chat Support, administrative enhancements, and more, all geared towards elevating their online experience.