An example from Red Nose Day
Red Nose Day is an annual event where people up and down the country hold events and activities to raise money for charity. But how exactly does the charity collect all the cash?
Its website allows fundraisers to pay in their money online. The process is pretty quick and easy, taking users through a straightforward payment process similar to that of any slick eCommerce site.
Meanwhile, the charity also allows people to donate all year round, prompting them to do so throughout its site. Here, I particularly like how suggested donations correspond to what they can achieve. This encourages consumers to take action, also acting as proof that the money is put to good use.