Stop just using Google Analytics… there’s much more you can discover about your customer

Are you looking for website tracking features that go beyond what Google Analytics (GA) can do?

New and established tools have dozens of features you won?t find in GA designed to fit a specific need, such as recognizing which businesses are visiting your site (that?s what we do) or monitoring brand mentions throughout the web.

In this article, we look at 20 Google Analytics alternatives that either replace or complement the features offered by GA. We?ve split these into four groups depending on the type of solution they offer:

  • Lead and Customer Analytics
  • SEO Analytics
  • Performance Analytics
  • Full Marketing Suites

Lead and Customer Analytics

Quality lead and customer analytics tools can help you better understand your customers and improve your lead or sales funnel. Trends in these tools are moving to personalized data?often tracked in real-time.

1. Leadfeeder


Where Google Analytics only shows you anonymous visitor data, Leadfeeder gets specific. It tells you which specific businesses are visiting your site, how to contact them, and what content on your site they?re interacting with. Our system integrates with many CRMs and communication tools so that valuable leads don?t get lost.

Pricing:?Plans start at $59/month (Start with a 14-day free trial!)

Rating:?4.7 out of 5 Stars?on G2Crowd

2. Kissmetrics


Kissmetrics?focuses on detailed visitor behavior to help you better understand your customers and leads. The tool includes social integrations and email campaigns with the ability to personalize emails based on individual user behavior.


Rating:?4.1 out of 5 stars

3. Woopra


Woopra?provides analytics based around touchpoints, such as interactions with live chat or user behavior after onboarding emails. The tool is set up to guide users through the customer journey via data-driven analytics.

Pricing:?Free plan is available; Pro plans start at $999/month

Rating:?4.2 out of 5 stars

4. GoSquared


GoSquared?tracks visitors on your site and campaign metrics in real-time. It can show visitors? traffic source and what pages they?re viewing. The platform can assist with much of your sales process with live chat, team inbox and built-in CRM.

Pricing:?Plans start at $99/month

Rating:?4.5 out of 5

5. FoxMetrics


FoxMetrics?is a marketing and personalization solution that specializes in segmentation.

Pricing:?Plans start at $99/month

Rating:?5 out of 5 Stars

6. Mixpanel


Marketing and sales teams use?Mixpanel?to improve their sales funnel with a mix of A/B testing, event-tracking and user behavior analytics. The tool also includes an extensive API library to integrate Mixpanel with your marketing stack.

Pricing: Free plan is available. Pro plans start at $150/month

Rating:?3.9 out of 5 Stars

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7. Heap


Heap?was designed to give less tech-savvy folks easy access to advanced analytics for their websites, mobile apps, and Cloud services. It?s fast to set-up and automatically tracks all user interactions. It also offers retroactive analytics when you want to investigate the impact of a change to your site or app.


Rating:?4.4 out of 5 Stars

Simplified Web Analytics

For individuals and small businesses, sometimes all you need is the basics. Tools such as StatCounter and Clicky offer stripped-down alternatives to Google Analytics that help site owners keep tabs on only the most important metrics.

8. Statcounter


Statcounter?offers a simple interface for basic site analytics and reports on page views, sessions, site visitors, and new visitors. This basic dashboard is free. Statcounter also provides advanced paid features, such as reports for bounce rate and paid traffic.

Pricing:?Free plan is available. Paid plans start at $9/month

Rating:?4.4 out of 5 Stars

9. Clicky


Clicky?is a flash-free, real-time analytics solution. While the tool offers all the basic analytics, such as site referrers and visitors, it also includes a surprising amount of additional features, including heat mapping and uptime monitoring.

Pricing:?Free plan is available. Paid plans start at $9.99/month

Rating:?4.3 out of 5 Stars

10. Matomo


Matomo, formally known as Piwik, is an extensive open-source analytics and testing platform. Some of the features include: common site analytics, such as goals and campaigns, as well as video and audio analytics, keyword tracking, A/B testing, and online form audits. You can choose between on-premise hosting for free or a paid Cloud-based subscription service.

Pricing:?Plans start at $7.50/month


SEO Analytics

As opposed to analytics tools that focus on site traffic and behavior, SEO analytics tools help you optimize?how?your site and content is ranking. Search engine optimization is a data-heavy process, so it makes sense that the tools would be rich with analytics.

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11. Serpstat


Serpstat?is an all-in-one SEO tool with in-depth analysis of organic searches and keywords, as well as the SEO performance of your content and your competitors. It also offers on-page audits and backlink monitoring.

Pricing:?Plans start at $19/month

Rating:?4.7 out of 5 Stars

12. SE Ranking


SE Ranking?carries many of the same features as Serpstat, but with a much cheaper price tag. The tool has a number of personal and business plans available that keeps the service usable for companies as they scale.

There are two main reasons for the price difference. One is the amount of data you?re able to track. For instance, for $499/month with Serpstat, you can audit 2.5 million pages and track 7500 keywords. For $189/month with SE Ranking, you can audit 25 pages and track 2500 keywords. The second reason is that SE Ranking does not have the same keyword repository that Serpstat has.

Pricing:?Plans start at $7/month

Rating:?4.8 out of 5 Stars

13. SEMrush


SEMrush?offers many of the features the other SEO tools offer. However, it has a bigger brand monitoring platform than just monitoring backlinks. It also has built-in advertising research to help you understand your competitors? ad strategies and budget.

Pricing:?Plans start at $100/month

Rating:?4.4 out of 5 Stars

14. Ahrefs


Like other SEO tools,?Ahrefs?gives site owners a dashboard view of their SEO performance with domain authority, organic keywords, etc. The SEO platform is best known for its keyword research and extensive backlink library.

Pricing:?Plans start at $99/month

Rating:?4.6 out of 5 Stars

Brand Performance Analytics

Information about your company isn?t just found on your website or on your social media accounts. How is the public perceiving your brand? This is where brand performance tools come in to keep tabs on how your content is being shared, as well as the discussion around it.

15. Mention


Mention?scours the web for mentions of your (and your competitors?) brand or products. It uses AI to discern between positive and negative mentions and create detailed reports of how your company is faring online.

Pricing:?Plans start at $29/month

Rating:?4.3 out of 5 Stars

16. Chartbeat


Chartbeat?tracks the performance of your content on your site in real-time, as well as helping you keep tabs on social media mentions. It?s tailored for the publishing industry with customers like the?Washington?Post, ESPN, and?TheAtlantic.


Rating:?4.1 out of 5 Stars

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Full Marketing Suites

All-in-one suites weave analytics into tools that both enact and track marketing and sales funnels. Instead of providing a full picture of your website or SEO performance, they tend to be more focused on customer behavior and leads.

17. HubSpot


If you?re looking for a one-stop-shop for many of your marketing needs,?HubSpotdoes a lot.

Among HubSpot?s many tools in its marketing platform are site and SEO analytics. HubSpot aids with the lifecycle of a marketing campaign from creation to sales follow-up. Its related analytics include campaign performance and conversion tracking.

Pricing:?Free plan is available. Pro plans start at $200/month

Rating:?4.3 out of 5 Stars

(Note:?One thing?HubSpot doesn?t do?is tell you what businesses are visiting your site. Add Leadfeeder to your marketing stack to complete your marketing to sales funnel.)

18. Optimizely


Optimizely?is a robust platform that includes web testing and analytics, along with the ability to personalize web experience for site visitors. Optimizely also offers?Full Stack: a similar platform tailored to product developers.


Rating:?4.4 out of 5 Stars

19. Marketo


Marketo?is another robust marketing automation platform similar to HubSpot. Marketo is best known for its extensive analytics capabilities not included in HubSpot, including predictive analytics about user content preferences across campaigns and channels, as well as the ROI of marketing endeavors based off of tied revenue.


Rating:?4.1 out of 5 Stars

20. Adobe Analytics


Adobe Analytics?is part of Adobe?s Experience Cloud suite which serves enterprise-level companies. Adobe Analytics tracks website, mobile app, and brand channel?s real-time user behavior and campaign performance data. The rest of the suite uses this data to create personalised site and campaign-level experiences, such as product recommendations or customized landing pages.


Rating:?4.0 out of 5 Stars

How to Choose the Right Analytics Tool for Your Website

Whether you?re trying to build a?low-cost marketing automation stack?or trying to get personalized information about?who?s visiting your website, the tools here provide a variety of options beyond what you get from Google Analytics.

Many of the tools on this list have an option of signing up for a?free trial. A few even have an?immediate look-back feature, letting you gain insights immediately.

List out the goals you want for a Google Analytics alternative, then use the list above to identify which services might work best for you.


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