Category Archives: PPC

When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)

Long thought to be an easy, one-click optimisation, accelerated delivery might be doing more harm than good (if it?s doing anything at all). Here’s why that is and what you should do about it. In the world of Google Ads, there?s a choice for each and every campaign?s ad delivery method: standard or accelerated. Do […]

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