Long thought to be an easy, one-click optimisation, accelerated delivery might be doing more harm than good (if it?s doing anything at all). Here’s why that is and what you should do about it. In the world of Google Ads, there?s a choice for each and every campaign?s ad delivery method: standard or accelerated. Do […]

How to Set Up DSA Page Feeds in Google Ads Google has been championing automation for a long time now. From bidding strategies and responsive display ads, to full-blown smart shopping campaigns, there seems to be no end to what the robots can do! Initially, many marketers were wary of the promised performance improvements offered […]