Small businesses around the world know that social media is here to stay, but that doesn?t mean you?ve yet had the chance to put in the time or effort necessary to cultivate a proper presence on the right networks. But even if you haven’t optimized your social media presence, there is still time, and the […]
Author Archives: Andrew Elliott
Are you starting an online business or thinking of it, but you?re not sure where to start when it comes to promoting? Or perhaps you have a brick-and-mortar shop, and you?re looking for new ways to promote your offerings online as you move into e-commerce? Welcome to the wide, wide world of digital marketing where […]
In the digital world, how you present your brand and market your service or product makes all the difference in generating sales and brand loyalty. For the most part, traditional marketing tactics like stating the functionality of your product and showcasing all the bells and whistles just won?t cut it. To truly stand out online, […]
In 2010, optimizing for search engines meant snapping up as many backlinks as possible and including more keywords than side dishes at a Thanksgiving dinner. Back then, SEO meant understanding how search engines generated results so that we could reverse-engineer content that ranks higher. Today, search engine understanding has evolved, and we?ve changed how we […]
In a move that surprised many, so much so that it made headline news, the pub chain JD Wetherspoon?closed?its Facebook, Twitter and Instagram?accounts?in April.?? Over 900 pubs and the Wetherspoon head office?no longer have social media presence.?The chain?s?chairman, Tim Martin, stated that the move was linked to ?current bad publicity? surrounding social media, citing the […]
