Mobile friendly is fundamentally important, but wait for it…


are you also ready for Google AMP? Ready or not, it’s coming to Google search results, and it’s arriving in a big way. Your customers can benefit from content being delivered very quickly indeed, potentially giving you an advantage over competitors.


Google cites a 29% drop off when mobile users reach a site that’s either too slow.


ACTISmedia can help your website be AMP ready

What is AMP and should I care?

For many, reading on the mobile web is a slow, clunky and frustrating experience – but it doesn’t have to be that way. Every website needs to be mobile ready – offering the user a smooth and easy experience and giving the business owner a ranking boost. Especially with Google displaying search results in favour of those sites which are mobile friendly! But now, there’s a new kid on the block and it goes by the name of AMP.

If you want to push content, news, services, and adverts then this could very well be for you.

The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimised content once and have it load instantly everywhere.

Google AMP is new and useful. Businesses should understand what AMP is to know if it’s a smart investment of resources.

You may or may not have heard of AMP. If you haven’t, you will soon be hearing lots about it. If you have, you probably want your development team to implement it across all of your web properties. Before you do, it’s important to understand if AMP truly applies to your business or not. For some businesses, AMP will literally generate more revenue. Especially when the AMP-specific ad network is ready. For others, the implementation could be a waste of resources, or worse, it could erase key functionality. Where your business falls depends on a few things, but let’s start at the beginning.

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Watch a video about the AMP project…


After watching the video ask yourself…


1. Is my website being found by potential customers? If not, why not?

2. If my website is being found then is it converting enough enquiries & sales?

The Google AMP project is new and can be of benefit to you, but first, is your website a mobile friendly?


It is fundamentally important to ensure your website is mobile friendly first.

Next, we can assess what benefits you could receive by implementing AMP.
ACTISmedia can help your customers benefit from quicker content being delivered.

Your customers could benefit from speed which in turn can benefit you.

In a word… speed. AMP is mainly focused around simplifying and standardizing the code behind certain types of content and serving that code from the same place every time. The effect is that AMP content loads much faster than other “in the wild” web content. This solves a huge problem, especially on mobile phones over cell phone internet. In the speed category, AMP is a classic win-win. Website owners get their content read more, and viewers get to read more content.

The implications of faster load time actually go further than you might expect, too. Faster load time decreases bounce rate, as mentioned, but it’s also been observed to increase conversions, especially ecommerce purchases. For some, particularly the growing population of smartphone-only, cellular network-only internet users, faster load time is ultimately the difference between using the page (converting in any way) and giving up (bouncing). Since AMP speeds up load time by limiting what resources are sent to the browser, this also saves people’s monthly data usage.

We can help you assess your website to see if it’s reaching your customers.


We can also assess whether AMP is right for you?







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